Alex Manuel Hermida Foundation
Strategic Business Plan
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STRATEGIC BUSINESS PLAN
THROUGH
January 2016 to December 2020
Approved by Elizabeth Feliciano, Presidenta
December 10, 2015
TABLE OF CONTENTS
- IntroductionExecutive Summary
- Background and History
- Direction and Results
- Goals
- Organization of the Strategic Plan
- Vision
- Mission
- Core Values
- Underlying Service Assumptions
- Customers
- Summary Of Most Important Points in the Environment
- Strategic Direction
- Goals Areas
Alex Manuel Hermida Foundation (AMH) Working for God, Inc.
Strategic Plan
Introduction
In pursuit of defining Alex Manuel Hermida Foundation (AMH Foundation) Working for God, Inc of the future, Mrs. Elizabeth Feliciano, President/CEO, collaborated with board members to create a single-shared vision based on five core values. The President/CEO, Board of Directors, and staff of AMH Working For God developed this strategic plan with assistance from JW Enterprizes, LLC. This plan provides the organization with a five-year roadmap for supports, services and organization development The Board of Directors and staff will review progress quarterly and will review and update the plan annually as needed.
This plan was developed with broad involvement and guidance from the Board of Directors and staff. The Strategic Planning Committee included five board members and one staff on the management team. This Committee met four times to reflect on the mission, vision, core operating values, and assumptions underlying the organization’s approach to its work. These meetings set the stage for a work sessions with the consultant during which the organization’s strategic direction was defined.
JW Enterprizes, LLC facilitated the planning process using a SMART Objectives approach and basic strategic planning consulting procedures and guidance.
Background and History
AMH Foundation Working For God began in 2012 as a volunteer humanitarian service and support group. Today the organization provides food, clothing, support and services annually to nearly 1,000 children and adults who are homeless and/or experiencing family crisis. Its assistance is designed to promote healthy and stable families.
AMH Foundation Working For God support and services include soup kitchens for the homeless, distribution of clothing, crisis intervention, and opportunities for vocational training. AMH Foundation Working For God also offers information and referral services, and works to educate the community about the needs of the homeless and families in crisis.
Direction and Results
The strategic direction and goals included in this plan are AMH Foundation Working For God’s response to its understanding of what its customers value most about the organization, and current opportunities and challenges for offering a high quality system of support in the community for people who are homeless and families experiencing crisis.
The five-year period of this strategic plan will be a time of assessing and deepening AMH Foundation Working For God’s approaches to its work. Concurrently, AMH Foundation Working For God will take more of a leadership role in working with a broader array of community resources, and it will explore actively engaging more volunteers and donors.
With a fresh perspective on its mission, understanding what it does well, and the environment in which it operates, AMH Foundation Working For God will pursue the following strategic direction:
- AMH Foundation Working For God will review and deepen its existing direct supports and services over time to ensure that they are working effectively for the homeless and families in crisis.
- AMH Foundation Working For God will further assess consumer and community needs to identify gaps or needed shifts in services provided. This assessment will serve as the basis for expanding or adding new services.
- AMH Foundation Working For God will take a leadership role in working with a range of potential volunteer providers (counselors, medical personnel, and vocational trainers) for the homeless community, low-income families, and other disadvantaged persons.
- AMH Foundation Working For God will explore the feasibility of expanding the organization’s visibility in the community and increase volunteerism within the organization.
- AMH Foundation Working For God will emphasize building its discretionary financial resources to invest in providing quality services. This includes building the pool of donors, applying and receiving grants, and seeking contributions from churches and other organizations.
Goals
The following goals for AMH Foundation Working For God over the next five years are the organization’s response to the important issues identified in the strategic planning process. These goals provide a roadmap for fulfilling the strategic direction.
Homeless Services
AMH Foundation Working For God will provide various services for homeless individuals within Central Florida, either directly or through partnerships with or referrals to other service providers in the following areas:
- Meals for the homeless
- Job training and rehabilitation
- Clothing and personal hygiene
- Medical
Children and Family Services
AMH Foundation Working For God will provide various services for children and families within Central Florida but primarily within the Kissimmee Community, either directly or through partnerships with or referrals to other service providers These services will include but not limited the following areas:
- Parenting classes
- Women empowerment seminars
- Tutoring and school supplies
- Scholarships
Human Resources
AMH Foundation Working For God will develop a stable, highly qualified and motivated volunteer workforce that actively delivers the organization’s mission.
Resource Development
AMH Foundation Working For God will be a highly visible, well-respected, not-for-profit organization that attracts increased numbers of volunteers and higher levels of contributions to support operations.
Marketing
AMH Foundation Working For God will plan, develop, and implement a full marketing campaign that attracts donors and volunteers in support of its mission.
Humanitarian Facility
AMH Foundation Working For God will research the feasibility of acquiring county or city owned property at a low cost to be renovated into a humanitarian facility for its work. While working on the possibility of owning a facility, AMH Foundation Working For God will rent suitable space for its work.
Successful implementation of this strategic plan will result in more quality support and services delivered to consumers, more consumers welcomed in the community and actively involved in community life, and a broader array of resources in the community valuing and supporting the homeless, children and families. The ultimate result AMH Foundation Working For God
desires to achieve is far beyond high quality supports and services for the homeless, children and families. It is about changing community conditions that make quality of life better for every person within the community.
Organization of the Strategic Plan
This strategic plan is an intended management tool for AMH Foundation Working For God. The plan has two purposes. The first purpose is that it presents the most comprehensive compilation of the plan and its component parts. The plan is a record of the strategic planning process and the decisions reached by the President/CEO, Board of Directors and staff. The second purpose is that it serves as a reference guide for strategic planning. At the beginning of each section a box includes a definition of the component part. There are a few footnotes with additional helpful tips about how AMH Foundation Working For God can use the information in the plan. In the future AMH Foundation Working For God may choose to produce a summary version of the plan for distribution to its primary and supporting partners, potential donors, and other stakeholders.
Vision
The vision statement describes the organization in the somewhat distant future—20 to 30 years. Components of the vision statement may include: 1) How big is the reach or scope of the work? 2) What is the organization doing? What is its role? 3) What does the organization itself look like? 4) Who are the biggest partners? 5) What are the major sources of funding? It may also include major external contexts or assumptions that will influence this vision. The idea is to push the thinking out far enough that it is not tightly constrained by the current environment and capacities.
Context
By 2025, through excellence, dedication, and selfless service, Alex Manuel Hermida Foundation Working For God, Inc. will be recognized by churches, the Kissimmee community, and the general public as a premier, not-for-profit humanitarian organization that ministers to homeless people and families in crisis within Central Florida.
This vision will be accomplished by working diligently for greater acceptance and full inclusion by the community, improved services and support and more prevalent and helpful technology that will add to the quality of life for the homeless, children and families in crisis. At the same time, because of population growth, the aging of the population, and higher incidences of homelessness and domestic violence, the needs of people in crisis situations will remain extensive and varied.
While significant strides will have been made in people’s acceptance of homeless people, there will be an on-going push for community inclusion and participation. Finally, homeless people and families in crisis will need more assistance from various agencies in order to give them the quality of life that every individual deserves. Alex Manuel Hermida Foundation Working For God will be on the cutting-edge of leading the way and providing these services to make a difference in the lives of people.
Role and Program Services
Alex Manuel Hermida Foundation Working For God is the leader in identifying needs and bringing together all kinds of resources and services for homeless people and families in crisis in Central Florida to support long term community inclusion and participation.
Specifically Alex Manuel Hermida Foundation Working For God:
Leads a collaboration of providers and community organizations and programs in the county and from surrounding areas, as appropriate, in identifying needs and gaps in services;
- Directly provides cutting-edge, model services that meet identified gaps and the needs of the homeless community. Alex Manuel Hermida Foundation Working For God may not strive to provide all the comprehensive services itself—what direct services it does provide are of the highest quality.
- Collaborates with and makes referrals to other high-quality service providers; and Leads many advocacy efforts to ensure services are provided either by Alex Manuel Hermida Foundation Working For God or other providers.
Alex Manuel Hermida Foundation Working For God plays a leadership role in advocating at all levels of government, and with the private sector and the public at large for full inclusion and participation of homeless people in the life of the community. Alex Manuel Hermida Foundation Working For God encourages and supports individuals and families who are homeless and/or experiencing other crisis in pursuing this advocacy agenda and performing this work for God.
Funding Sources
While individual contributions are still a significant source of funding, Alex Manuel Hermida Foundation Working For God has a robust and innovative fundraising program earning resources from private and government grants and/or contracts.
Mission
An organization’s mission statement is an opportunity to convey in a concise and compelling way the difference the organization is aiming to make in the world. Stakeholders want to be part of making this happen and they want the organization to be remembered for this in the future.
Alex Manuel Hermida Foundation Working For Godmission is:
Promoting healthy and stable families by offering a diverse array of innovative programs and outreach services.
Alex Manuel Hermida Foundation Working For Godintroduces a new sharper mission statement in this strategic plan. This statement reflects two dimensions that define the purposes of the organization and its intended contributions to improving the lives of homeless people and families in crisis. The two dimensions are:
- Promoting means helping or encouraging individuals who are homeless or experiencing family crisis to rise beyond their present situation to better level and fulfill their potential.
Core Values
Core Values are the fundamental values or ideals at the heart of the organization. They articúlate ideals that the organization aspires to hold itself accountable for and offer guidance about how the organization behaves in carrying out its mission.
The following core values influence the culture and public image of Alex Manuel Hermida Foundation Working For God as an effective humanitarian organization serving a wide variety of individuals and families:
- Integrity – Integrity involves honesty and fairness in all matters. We employ the highest ethical standards, practicing truthfulness in our communication and deeds.
- Selfless Service – Selfless Service is the art of thinking of others first and putting the needs, interests, or wishes of others before your own.
- Compassion – Compassion involves demonstrating sympathy and/or empathy for the suffering of others, which also includes the desire to help.
- Loyalty – Loyalty involves faithfulness and dependability to those who need our services.
- Dignity – Dignity involves the act of treating all people with the highest respect because each individual has an inherent and immeasurable worth and dignity; each human life is considered sacred.
Underlying Service Assumptions
This is a set of beliefs about the world that frame an organization’s work. Underlying assumptions inform the approach to the work or why an organization chooses to tackle problems or issues in a certain way. They make it clear why an organization’s Board of Directors and staff believe that the actions they will take will have the desired results.
The services ofAlex Manuel Hermida Foundation Working For God and the way it goes about its work are based on fundamental beliefs best way to support homeless people and families in crisis. Alex Manuel Hermida Foundation Working For God believes:
All people are children of God.
All people have equal rights. to any particular organization.
It is possible to make a positive difference in the lives of homeless people.
Homeless people deserve the same opportunity to participate in their community as other people including equal access to transportation, education, jobs, medical care, recreation and housing.
Engaging and participating in community life has a positive impact on homeless people. In addition, by participating in their communities homeless people enrich their lives and make positive contributions.
Homeless people are valuable members of their communities.
Fulfilling individual’s basic, health, and safety needs is essential to effectively participate in their communities.
Well-trained and motivated staff makes a difference in the lives of all people.
Supporting consumers and their families in their own advocacy efforts will yield long-term improvements in their quality of life.
Supports and services are designed first and foremost for homeless people and families in crisis (e.g. abused spouses, children, elderly, and the bereaved).
Alex Manuel Hermida Foundation Working For God recognizes the importance of faith and spirituality in the development of and support of homeless people and families in crisis.
Customers
The primary customer of an organization is the person or thing whose life the organization most wants to impact/change on a regular, ongoing basis. The primary customer is not necessarily someone you can reach or someone you can sit down with and talk to directly. Identifying the primary customer puts priorities in order and gives you a reference point for critical decisions. The primary customers of an organization can change over time.
The supporting customers of the organization are all the people who must be satisfied in order for the organization to succeed. There can be many supporting customers. They are engaged with the organization to “support” the accomplishment of the mission.
Alex Manuel Hermida Foundation Working For God exists to support people who are homeless and families who are experiencing a crisis. These individuals are the organization’s primary customers.
Summary of Most Important Points in the Environment
An environmental scan, called the e-scan for short, is a process for discovering and documenting facts and trends in the operating environment of an organization that are likely to affect the organization in its future work. E-scan findings are used to orient strategic planning participants on the context in which the organization’s mission is carried out. The e-scan can also include a summary of internal information about the organization and its history including who has been served, results it has achieved, its current structure, and financial data. It is often put in the framework of a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Strengths are internal characteristics, qualities, and capacities that are doing well and are part of the reason the organization’s accomplishments. Weaknesses are internal qualities that need to be improved. Opportunities refer to external activities or trends that the organization may benefit from, connect with or take advantage of to grow or enhance its performance. Threats are external activities or trends that threaten the current and future success of the organization.
The following is a brief summary of opportunities, threats, strengths and weaknesses highlighted by the board and staff of Alex Manuel Hermida Foundation Working For God. They represent the environmental scan for this organization.
Strengths
Alex Manuel Hermida Foundation Working For God’s key strengths include the organization’s demonstrated ability to provide high quality, necessary services, which help homeless people and families who are experiencing a crisis. When there is a challenge, the organization meets with a strong faith in God, committed volunteers who have a passion for this work, innovation, and dedication to living out the organization’s core values. Alex Manuel Hermida Foundation Working For God has an excellent reputation and is looked to by other humanitarian organizations as a leader.
Weaknesses
Opportunities
The opportunities considered most important included:
Increased visibility, which could lead to greater access to volunteers, increase donors, and
other resources. The county has a range of resources including potential volunteers, individuals on probation who need to perform community service work hours, churches, and colleges/universities with students interested in working with the homeless — all of which could be better tapped.
Implications:
Increasing social and recreational activities may draw in more customers and increase their quality of life and community contact. To be successful here, Alex Manuel Hermida Foundation Working For God could develop a greater partnership with the county Department of Parks and Recreation and the general community. There may be a need for transportation resources to support new social and recreational activities. These activities are one way to utilize new volunteers and market the organization. At present there is no funding for expanding these services, so this will need to be addressed. In addition, Alex Manuel Hermida Foundation Working For God could sponsor an annual festival for scholarship fund raising to offer college scholarships to the local high school graduates.
Strategic Direction
The strategic direction is a succinct statement about the strategy or approach an organization will take toward its work over a specific period of time. The statement is based on a combination of both the current environment (the opportunities and threats facing the organization) and the mission and competencies of the organization. It is often a direct response to the strategic questions asked by an organization.
Based on the Board of Directors’ understanding of Alex Manuel Hermida Foundation Working For God’s mission, primary customer, core values, and the opportunities and threats in the current environment, the next three to five years will be a time of assessing and deepening its approaches to its work. Concurrently, Alex Manuel Hermida Foundation Working For God will take more of a leadership role in working with a broader array of community resources, churches, social services partners, and increasing its pool of volunteers.
Alex Manuel Hermida Foundation Working For God will review and deepen its existing direct supports and services over time to ensure that they are a state-of-the art organization for working effectively with homeless individuals and families in crisis. They will expand their scope of services to include other potential customers who desire to establish and maintain healthy and stable families. Alex Manuel Hermida Foundation Working For God is committed to ensuring that all of its programs are exemplary.
Alex Manuel Hermida Foundation Working For God will further assess consumer and community needs to identify gaps or opportunities for shifts in the services they provide. This assessment will serve as the basis for expanding or adding new services. The emphasis on new services will not be a priority in the early years, but the focus will be on growth in numbers of people served and increasing the pool of volunteers.
Alex Manuel Hermida Foundation Working For God will take a leadership role in working with a range of social services organizations (maybe some outside of the county) to identify and meet the needs of homeless people and families in crisis. Alex Manuel Hermida Foundation Working For God will serve as a service “broker” when necessary. The focus will be to ensure quality services and eliminate duplication.
Alex Manuel Hermida Foundation Working For God will explore the feasibility of expanding the organization’s visibility in the community and making greater use of volunteers. The organization will explore developing and supporting a network of volunteers, being more active and visible in a wide range of community initiatives, highlighting the positive role that homeless people can play in the community, and creating strong partnerships and supporters for community participation throughout the broader community.
Alex Manuel Hermida Foundation Working For God will emphasize building its discretionary financial resources. This includes increasing its number of donors, applying for local, state and federal grants and investigating various ways to acquire property for a permanent facility.
Strategic Direction
GOALS
GOAL 1: Homeless Services
AMH Foundation Working For God will provide various services for homeless individuals within Central Florida, either directly or through partnerships with or referrals to other service providers in the following areas:
- Meals for the homeless
- Clothing and personal hygiene
- Job training and rehabilitation
- Medical
Objetives
1.1. Increase the number of meals provided to the homeless by 20% per quarter starting in June 2016.
1.2. Increase the number of clothing, blankets, and personal hygiene donations by 15% per quarter starting in June 2016.
1.3. Partnership with three (3) medical organizations that will offer once a month free medical screening for the homeless by May 2016.
1.4. Partnership with two (3) counseling, job training and/or rehabilitation centers that will provide free services for at least 10 homeless persons per month by July 2016.
GOAL 2: Children and Family Services
AMH Foundation Working For God will provide various services for children and families within Central Florida but primarily within the Kissimmee Community, either directly or through partnerships with or referrals to other service providers These services will include but not limited to the following areas:
- Parenting classes
- Women empowerment seminars
- Tutoring and school supplies
- Scholarships
Objetives
2.1. Provide two (2) parenting classes per quarter starting in August 2016.
2.2. Provide Women Empowerment Seminar biannually starting in September 2016.
2.3. Establish and provide an After-School Tutoring Program weekly starting in August 2016.
2.4. Collect and provide information on various social services programs as needed by customers by January 2016.
2.5. Establish a partnership with a local school by June 2016 and provide school supplies to the school for needy children.
2.6. Conduct an annual festival to raise monies for the scholarship fund starting in January 2017.
GOAL 3: Human Resources
AMH Foundation Working For God will develop a stable, highly qualified and motivated volunteer workforce that actively delivers the organization’s mission.
Objetives
3.1.Recruit and train 10 new volunteers monthly starting in February 2016.
3.2. Increase the number of volunteers by 25% per quarter starting in March 2016.
3.3. Partnership with correctional personnel for possible volunteer work who need to fulfill community services requirements by March 2016.
GOAL 4: Resource Development
AMH Foundation Working For God será transparente, greatly respected, non-profit organization that will draw an increasing number of volunteers y high level contributions that will support the organizations operations.
Objetives
4.1. Increasing number of Donors by 100% by March 2016 and 25% quarterly increase thereafter.
4.2. Research local, state, federal Scholarship funds by May 2016.
4.3. Acquire and solicite donations from other organizations by February 2016.
4.4. Incorporate donar/sponsor content page in the new website.
GOAL 5: Marketing
AMH Foundation Working For God will plan, develop, and implement a full marketing campaign that attracts donors and volunteers in support of its mission.
Objetives
5.1.Create and post a new website that is interactive with viewer.
5.2. Publish and distribute brochures and flyers.
5.3. Purchase a newspaper ad monthly.
5.4. Create a Facebook page by January 2016.
5.5. Acquire radio time for ads and talk shop spots by June 2016.
GOAL 6: Humanitarian Facility
AMH Foundation Working For God will research the feasibility of acquiring county or city owned property at a low cost to be renovated into a humanitarian facility for its work. While working on the possibility of owning a facility, AMH Foundation Working For God will rent suitable space for its work.
Objetives
6.1. Research the process for acquiring county or city owned properties at a low cost or donation by July 2016.
6.2 Acquire (if feasible) city or county owned property by December 2016.
6.3. Rent a facility by June 2016.